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NOW PLAYING10-9-26: MyAgLIfe Episode 282: The Grower You’re Marketing to Probably Doesn’t Exist | Anne Visser
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10-9-26: MyAgLIfe Episode 282: The Grower You’re Marketing to Probably Doesn’t Exist | Anne Visser
In this episode of the MyAgLife Podcast, Kristin Platts talks with Anne Visser of UC Davis about how California agriculture is changing and what that means for the people and businesses trying to reach growers.Recorded at the 2026 Crop Consultant Conference, Visser discusses the economic, policy, technology and environmental pressures reshaping rural regions and agricultural businesses, and why…
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